Elite Designers Against Ikea

If you looked at Core77 today, then you already noticed this, but if not, it's hilarious...
It's a fake site put up by IKEA that satirizes the elitist ideals of some designers. It even goes so far as to have $370 coffee cups and golden quotes like:

"The page is the egg; my pencil the sperm, the design my beautiful love child."

http://elitedesigners.org/

c$